Almost 20 years ago, Heritage began focusing on the family business.

We soon realized that founders and family business owners valued two things – personal liquidity and control of their business – and we soon saw that the private equity marketplace in 1987 did not provide a solution to these apparently conflicting needs. At that time, business owners had two choices: either to sell their business entirely, or to continue to try to grow it without realizing meaningful personal liquidity. We thought there should be a solution that met both of these needs, and thus The Private IPO^® was born.

Through our unique Private IPO^® structure, we are able to provide founders and family businesses with significant personal liquidity, while at the same time allowing them to maintain control of their businesses to participate meaningfully in the upside as their businesses continue to grow. We have now been completing Private IPO^® transactions for almost 20 years, and our purpose has stayed true: partnering with and providing solutions for families and founders.